Imagine the best hotel chain in the world (01)
Creating with AI is easy.Knowing what to createthat speaks to your customers that’s the challenge.
30 years of brand strategy,now with a full AI production studio.One senior partner,from strategy to final pixel.
RobbiePRO
@About Me(Robbie PRO - 01)STRATEGY & DESIGN
Hi, I’m Robbie Cohen.
For 30 years I’ve sat in the rooms
where brands are built.
Today I bring that experience,
the know-how and the wins,
plus a full AI studio, to yours.
© Featured projects(Robbie PRO - 02)VISUAL IN MOTION
AI Videos©
AI video production - bring your vision to life.
Using the latest AI video tools, I create stunning visuals that were impossible before. From luxury hotels to futuristic brand stories. I build your vision before filming even begins. One experienced partner for the whole journey.
@How I work(Robbie PRO - 03)FOCUS ON WHAT WORKS
THE STARTING POINT01 / STRATEGY02 / DIRECTION03 / AI PRODUCTION04 / THE BAR
ideasdirectionsproductionsthat works.that works.
Anyone can generate these
in an afternoon.
Your market, your customers, your goals.
Most ideas don’t survive that test.
30 years of knowing what works
narrows it to the few worth making.
Made with the best AI tools
available this month.
Checked against a bar
no prompt can set.
Only then does it ship.
THE STARTING POINT: 100 ideas. Anyone can generate these in an afternoon. 01 / STRATEGY: 12 directions. Your market, your customers, your goals. Most ideas don’t survive that test. 02 / DIRECTION: 3 productions. 30 years of knowing what works narrows it to the few worth making. 03 / AI PRODUCTION: 1 that works.. Made with the best AI tools available this month. 04 / THE BAR: 1 that works.. Checked against a bar no prompt can set. Only then does it ship.
© Real estate visualization(Robbie PRO - 04)FROM PLAN TO KEYS
Sell it before
it is built.
Eight steps from an architect's drawing to an apartment that sells. One senior partner, no hand-offs.
See the process @Services(Robbie PRO - 05)FOR YOUR BRAND
What I Do?(9)
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Strategy & Branding
Positioning, naming, visual language and tone of voice. The thinking that makes everything after it more precise.
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AI Creative Direction
Already making content in-house? A new service for the AI era. I build your visual language, train your team and review the work before it goes live.
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AI Video
From short social clips to cinematic brand films, concept to final cut.
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Real Estate Visualization
Floor plans to 3D, renders, tour videos and aerial integration, for developers who sell before they build.
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Websites
Clean-design sites that run fast, look great and convert into leads.
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Presentations
Investor decks, sales presentations and training, 100% faithful to your brand strategy and design language.
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Advertising & Campaigns
Concepts and execution across digital, social, print and outdoor.
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Print & Exhibitions
Brochures, catalogs, trade shows and launches, ready for production.
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Vibe Coding
Custom apps and tools for your business’s marketing needs, built with AI.
@Travel(Robbie PRO - 06)GLOBAL INSPIRATION
60 countries.
A wider lens.
A brand rarely lives in one place. After working in more than 60 countries, I know how a message travels, and what gets lost on the way.
© Values over the years(Robbie PRO - 07)VISUAL THINKER
One senior partner. No hand-offs, no agency layers. The person who defines the idea is the person who makes it.
@Visual Online(Robbie PRO - 08)THE CREATIVE PROCESS
WebSites©
World-Class Access
Crafting a digital gateway for the world's most discerning travelers. We transformed the complex logistics of global luxury concierge services into a seamless, high-fidelity visual narrative that speaks the language of quiet luxury and absolute precision.
Typography today is no longer static. It breathes, scales, and adapts, blurring the lines between function and expression.
A 30-year real estate legacy, now unified. We consolidated decades of scattered project branding into one authoritative digital presence that showcases their full portfolio while keeping the founders' personal touch at its heart.
Israel's largest voice-based communication platform, serving 1.5 million ultra-Orthodox users who can't access the internet. We transformed a developer-built utility system into an intuitive, enjoyable experience.
© The core DNA(Robbie PRO - 09)THE PHILOSOPHY
My philosophy
Agency layers
One senior partner for your message.
The person who defines the idea is the person who makes it. No account managers, no department heads, no media buyers, and no exhausting, repeated revision rounds between the strategy and the final product.
Retainer traps
Prepaid hours, and peace of mind: you pay only for what you asked for.
No price list, no lock-in. The hours you purchase are the hours you use.
7 to 8 revision rounds
1.3 rounds.
How many revision rounds do you go through before you approve the work? My average is 1.3 per task. In the agencies I came from it was 7 to 8. With a partner who has 30 years of experience, you get less frustration, fatigue, time and cost.
Making more
Knowing exactly what to make.
AI made making easy. Thirty years taught me which of the thousand options is the one worth making, for your message and your specific target audience.
Clients
Partners.
When you win, I win. Work built on trust holds up in every kind of brief, inspired by a broad spectrum of brands across the 60 countries I have visited and worked in.
Creating is easy.Knowing what to create is the true skill of the AI era.
© Industry leaders ecosystem(Robbie PRO - 10)AUTHORITY
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ISmoke
Market Leader
Digital Strategy & Retail Infrastructure
Israel (National)
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Volunteer Club
National Impact
Community Tech & Volunteer Management
Tel Aviv / Global
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Mimunadlan
Private Equity
Financial Systems & Entrepreneurial Lending
Strategic Partnerships
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Yemot HaMashiach
Telephony Giant
Advanced Voice Ad-Tech Systems
Communication Tech
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Herman Communications
National Leader
Strategic Branding & Telecom Infrastructure
Kosher Mobile Ecosystem
© Kind words(Robbie PRO - 11)STRAIGHT FROM WHATSAPP
Straight
from the chat.
No testimonials written for a website. These are the messages that arrived the moment the work did, with every extra letter and emoji.
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Accounting firm
Stunning, truly. You served me a dream.
מהמם, ממש ממש. הגשת לי חלום.
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Private client
Perfect on another level 😍
מושלם ברמה אחרת 😍
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Political party
Wow... amazing.
פששש... מדהים
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ISmoke
Amaaazing.
מדהיםםם.
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Volunteer Club
A special meeting, Robbie. You're a champ, thank you so much!!!
פגישה מיוחדת רובי, אתה אלוף, תודה רבה!!!
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Model Up
It came out insane, insane. I don't think there are any corrections.
זה יצא מטורף, מטורף. אני לא חושב שיש תיקונים.
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Accounting firm
Stunning, truly. You served me a dream.
מהמם, ממש ממש. הגשת לי חלום.
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Private client
Perfect on another level 😍
מושלם ברמה אחרת 😍
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Political party
Wow... amazing.
פששש... מדהים
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ISmoke
Amaaazing.
מדהיםםם.
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Volunteer Club
A special meeting, Robbie. You're a champ, thank you so much!!!
פגישה מיוחדת רובי, אתה אלוף, תודה רבה!!!
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Model Up
It came out insane, insane. I don't think there are any corrections.
זה יצא מטורף, מטורף. אני לא חושב שיש תיקונים.
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Mortgage advisors
Stunning, thanks.
מהמם תודה
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Ogen Halev
I printed the materials and they came out stunning!!!!
הדפסתי את הדברים ויצא מהמם!!!!
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Steiner Digital
Wow, amazing. You cracked the method.
ואו מדהים. פיצחת את השיטה.
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Marketing call centers
Perfect!!!! ☺️
מושלם!!!! ☺️
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Private client
Perfeeect, thank youuu ❤️
מושלםםםםםם תודהההה ❤️
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Mortgage advisors
Stunning, thanks.
מהמם תודה
-
Ogen Halev
I printed the materials and they came out stunning!!!!
הדפסתי את הדברים ויצא מהמם!!!!
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Steiner Digital
Wow, amazing. You cracked the method.
ואו מדהים. פיצחת את השיטה.
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Marketing call centers
Perfect!!!! ☺️
מושלם!!!! ☺️
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Private client
Perfeeect, thank youuu ❤️
מושלםםםםםם תודהההה ❤️
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Mortgage advisors
Good morning. First of all, I wanted to say the expo materials came out amazing.
בוקר טוב. קודם כל חשבתי לומר שהחומרים של האקספו יצאו מדהים
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Herman Communications
Stunning!
מהמם!
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Family event branding
Stunning, thank you so much.
מהמם תודה רבה
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Private client
Looks stunning 😊
נראה מהמם 😊
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Herman Communications
Wow ⚡⚡
וואו ⚡⚡
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Adar Currency Services
The brochure and the roll-up are excellent! You did a wonderful job, too bad I didn't meet you sooner!
הברושור והרול אפ מצוינים! עשית עבודה נהדרת, חבל שלא הכרתי אותך קודם!
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Mortgage advisors
Good morning. First of all, I wanted to say the expo materials came out amazing.
בוקר טוב. קודם כל חשבתי לומר שהחומרים של האקספו יצאו מדהים
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Herman Communications
Stunning!
מהמם!
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Family event branding
Stunning, thank you so much.
מהמם תודה רבה
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Private client
Looks stunning 😊
נראה מהמם 😊
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Herman Communications
Wow ⚡⚡
וואו ⚡⚡
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Adar Currency Services
The brochure and the roll-up are excellent! You did a wonderful job, too bad I didn't meet you sooner!
הברושור והרול אפ מצוינים! עשית עבודה נהדרת, חבל שלא הכרתי אותך קודם!
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Adar Currency Services
The guy from the exchange ran his first ad. Thank you so much. Nobody like you ❤️
הבחור מהצ'יינג' עשה מודעה ראשונה. תודה רבה. אין עליך ❤️
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Private client
Perfeeeect
מושלםםםםם
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ADR Investments
Perfect.
מושלם
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Herman Communications
Amazing!!!!!!!
מדהים!!!!!!!
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Volunteer Club
Beyond that, perfect!
מעבר לזה מושלם!
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Beit Mendis Culinary Center
Champ, a good and sweet new year.
אלוף, שנה טובה ומתוקה
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Adar Currency Services
The guy from the exchange ran his first ad. Thank you so much. Nobody like you ❤️
הבחור מהצ'יינג' עשה מודעה ראשונה. תודה רבה. אין עליך ❤️
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Private client
Perfeeeect
מושלםםםםם
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ADR Investments
Perfect.
מושלם
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Herman Communications
Amazing!!!!!!!
מדהים!!!!!!!
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Volunteer Club
Beyond that, perfect!
מעבר לזה מושלם!
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Beit Mendis Culinary Center
Champ, a good and sweet new year.
אלוף, שנה טובה ומתוקה
© A minute worth 30(Robbie PRO - 12)QUALITY OVER QUANTITY
Work smart.Get more.
My hourly rate reflects 30 years of experience, and it isn’t low. But a sharp brief, a clear focus and fast execution mean far fewer hours. The bottom line usually lands below a less experienced designer, and far below an ad agency.
- 01
Start with a small bank
You buy a bank of hours upfront. You can start with just 3 to 4 hours, to test the fit for both of us. No price list, no packages, no lock-in.
- 02
Every task is logged in minutes
A task that took 8 minutes costs 8 minutes. Strategy, concept, production and the final pixel all come out of the same bank, and nothing is spent on layers or hand-offs.
- 03
Out of hours? Top up.
When the bank is empty, you decide whether and how much to add. Fair for both sides.
- Brief and questions20 min
- Positioning options35 min
- Three logo directions45 min
- Color and type28 min
- First set of AI visuals40 min
- Small revision8 min
- Motion test25 min
- Final files and handover12 min
- Sizes for social7 min
© The Lab(Robbie PRO - 13)I TEST EVERYTHING
I test everything,so you don’t have to.
New models and tools launch every week. I spend dozens of hours every month testing them on real briefs, and only what proves itself makes it into your project. You get the newest capabilities, without paying for the learning curve.
My curiosity does not stop at the brief. Creativity and innovation in AI pulled me to explore and experiment from the soul: films, characters and worlds that nobody asked for.
Enter the lab
